Chapter One: Introduction
1.1 Background of the Study
Gender-based violence (GBV) remains a pressing issue globally, with far-reaching social and economic implications. In Yola North Local Government, Adamawa State, GBV manifests in forms such as domestic violence, sexual harassment, and early marriage. Print media serves as a critical platform for raising awareness, shaping public perceptions, and advocating for policy interventions to address GBV (Abubakar & Musa, 2024). Through news reports, editorials, and feature articles, print media highlights the prevalence of GBV, its causes, and potential solutions. However, the effectiveness of this coverage in driving societal change depends on its consistency, accuracy, and advocacy efforts (Yusuf, 2023). This study evaluates the effectiveness of print media in addressing GBV in Yola North, focusing on its role in influencing public attitudes and policy responses.
1.2 Statement of the Problem
While print media has contributed to addressing GBV in Yola North, its effectiveness is limited by inconsistent reporting, lack of in-depth analysis, and cultural sensitivities that may hinder open discussions. These challenges reduce the impact of media campaigns in driving awareness and advocacy. This study investigates the effectiveness of print media coverage on GBV, highlighting gaps and suggesting ways to enhance its role in combating this societal issue.
1.3 Objectives of the Study
1. To assess the role of print media in raising awareness of GBV in Yola North Local Government.
2. To evaluate the impact of media coverage on public attitudes and policy responses to GBV.
3. To identify challenges in reporting GBV and propose strategies for improvement.
1.4 Research Questions
1. How does print media contribute to raising awareness of GBV in Yola North?
2. What is the impact of media coverage on public attitudes and policy responses to GBV?
3. What challenges hinder effective reporting on GBV in Yola North?
1.5 Research Hypotheses
1. Print media coverage significantly raises awareness of GBV in Yola North.
2. Cultural and editorial challenges limit the effectiveness of media campaigns against GBV.
3. Enhanced reporting practices can improve the impact of print media on GBV awareness and advocacy.
1.6 Significance of the Study
The study highlights the importance of media in addressing GBV, offering insights for journalists, advocacy groups, and policymakers. It provides practical recommendations to enhance the role of print media in raising awareness, influencing public attitudes, and driving policy change.
1.7 Scope and Limitations of the Study
The study focuses on print media coverage of GBV in Yola North Local Government, Adamawa State. It excludes other forms of media and regions outside the specified locality.
1.8 Operational Definition of Terms
• Gender-Based Violence (GBV): Harmful acts directed at individuals based on their gender.
• Print Media: Newspapers and magazines used for public information and advocacy.
• Yola North Local Government: A region in Adamawa State, Nigeria, serving as the study area.
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